SEPTEMBER 24-25TH

Sport Marketing Conference

SPORT BUSINESS EVENT OF THE YEAR 2020

Conference Hall Chalet Equides | Lisnyky | Vyshneva str. 36

Sport Marketing Conference

Is an international conference that will bring together global sport marketing experts, world sports stars, sports managers, top managers of global companies and national brands to analyze the experience of using sports as an effective communication platform and present best practices in Ukraine

At the conference you will learn:

  • how to organize competitive and spectacular sports events
  • sport sponsorship: why the business does this?
  • fundraising for sports infrastructure development in Ukraine
  • how technologies drive sports development

2

Days

500

Participants

10

Sports stars

30

Experts

12

Countries

Conference should be in your calendar if you are

A sports manager, head of a sports league or federation and would like to meet with the best Ukrainian and foreign experts, analyze global trends in sport industry and the best cases of sports marketing

CEO or a manager in a professional sports club and you are in search of a model for working with sponsors and methods for attracting fans, you want to know everything about digital promotion, as well as innovative tools for interacting with fan communities

Top managers, owners of companies that produce goods and services for sports and want to learn how to promote your brand on existing communication platforms, how to estimate the return on investment (ROI) in a sports brand, as well as if you are looking for fresh ideas for sponsorship activations, uniques real cases and success stories

Manager of a sports facility or club and want to keep abreast of the key trends in the development of mass sports, study the consumer preferences of supporters of an active lifestyle, are aimed at increasing the number of regular visitors

An athlete and you want to effectively build relationships with fans, potential partners, sponsors, as well as review the strategies for developing and promoting a personal brand

The organizer of sports tournaments, competitions & events and want to find a sponsor for the project, attract a mass audience to the event, work effectively with fans and guests

CEO or manager of a sports marketing agency / sports agent and intend to find customers among the largest sports brands, clubs and other participants, as well as attract investment

Representative of city or regional authorities and ready to join the discussion about the role of sport in the life of the city, as well as the impact of sport on the image and competitiveness of the city / country

Representative of a charitable foundation and are in search of a sponsor, patron, investor in sports charity projects

Media representative and want to keep abreast of the latest news on achievements in the field of international sports marketing

AGENDA

Investments and patronage in sports

Synergies in the system “sport-fans-business”

Digitalization in sports industry

Sports tourism

Sports and television - effective interaction

'Promotion of premium products and services based on a sports platform

Problems and prospects for the development of mass sports

How does the agent model work in sports

THE FORMAT

  • The conference is focused on networking and the development of effective communication between professional sports community and business
  • The conference program is rich and varied, which will allow participants not only to communicate with leading sports marketing experts, but also to expand the network of business contacts, meet in an informal setting - during a gala dinner and friendly tournaments
  • A specialized sports exhibition will be located in one of the halls, and nearby sports startups will present their ideas and products to potential investors

SMC 2020 Ambassadors

Volodymyr Klitschko

Olympic champion. Ex-heavyweight champion including WBO, IBF, IBO, The Ring, WBA titles

Andriy Shevchenko

Head coach of the National team of Ukraine

Elina Svitolina

Ukraine #1 and WTA #4 tennis player

Oleksandr Usyk

WBA (Super), WBC, IBF and WBO cruiserweight champion. Olympic champion

Conference Program

  • Day 1
  • Day 2
  • Day 3

24 September

Thursday, Hall 1

9:00

REGISTRATION & WELCOME

9:30

OFFICIAL OPENING

Greetings to attendance

Anna Butkevich
Actress, TV-presenter

10:00

The development strategy of the sport of Ukraine until 2032

10:15

The potential of Ukraine in Sports Marketing

10:45

COFFEE BREAK

11:40

INVESTMENT AND FUNDRISING IN SPORTS

How to generate revenue with a multi-sport arena?

Hennadyi Kasai
General Director of the Palace of Sports "YUNIST"

12:05

Money under your feet. New technologies in the construction of arenas

Christof Babinsky
Managing Director, ASB SquashCourts, ASB GlassFloor, ASB Architectural

12:30

Public-private partnership in the construction of sports infrastructure

13:00

DINNER

14:00

SPORT SPONSORSHIP: GLOBAL TRENDS AND UKRAINIAN EXPERTISE

Advertising that conquered the world

Konstantin Kuznetsov
The official representative of Cannes Lions in Ukraine

15:00

Three-point throw to a new audience

David Watts
NBA Development Director in Europe
About the speaker

David is a Senior Director in the business development team for Europe and the Middle East. Prior to that role, he led the league’s business and basketball development in Russia and near-abroad, working closely with various local basketball entities to grow the sport locally.

16:05

Promotion of an English football club outside of UK

Roman Dubov
FC Tottenham Development Director Eastern Europe

16:35

COFFEE BREAK

16:50

SPORT SPONSORSHIP: GLOBAL TRENDS AND UKRAINIAN EXPERTISE

The balance between content and commerce

Richard Clarke
Founder at Sports Content Strategy
About the speaker

A sports digital consultant. He hosts the Sports Content Strategy podcast and blogs at mrrichardclarke.com He has worked for Arsenal FC, Major League Soccer, Colorado Rapids, the Premier League, Bundesliga, UEFA Dugout, Indonesian Football League. He is currently working with the Arabian Gulf League in the UAE and the Philippines.

17:30

Cycling: a sport delivering strong sponsor exposure

Yaroslav Popovich
Sports Director of the American Trek-Segafredo Team

18:00

Sponsor as a partner: how to find a sponsor and live with him happily ever after

Kateryna Matiushchenko
Independent Sponsorship Advisor
About the speaker

Having 8-year experience of leading sponsorship projects including summer and winter Olympics and FIFA World Cup in 8 Eastern Europe markets for a worldwide brand, Kateryna will speak on “How to choose a Sponsorship Partner and collaborate with him happily ever after”. You’ll learn why 90% of sponsorship proposals get to trash and how to avoid it, how important is vision and value sharing of both partners, when to stay solid and when to start being flexible on examples of worldwide brands’ cases such as Nike, Visa, Adidas and some Ukrainian companies. The presentation will be equally useful for those who are currently looking for sponsors and companies and brands who try to invest into Sports industry in the most effective way.

24 September

Thursday, Hall 2

11:00

Best cases overwiev: Ukrainian experience

Presentation of the methodology for assessing the commercial attractiveness of sporting events

Yurii Shapovalov
Head of the sports marketing agency Podium-SMG

12:00

Interaction with partners during the year OG 2020

12:30

Sport and labor market

Oksana Ognevaya
Head of Recruitment and Management Practice, Jooble

13:00

DINNER

25 September

Friday, Hall 1

8:30

REGISTRATION

9:10

OFFICIAL OPENING

Greetings to attendance & Intro to day 2

Oleg Strelnykov
Executive director of Sport Marketing Conference

9:15

NEW TECHNOLOGIES AND DIGITALIZATION IN SPORT INDUSTRY

New LaLiga digital platform. World domination.

Katarzyna Bielecka
International business development LaLiga
About the speaker

Specialist of International Strategy Business Development in LaLiga delegate to Poland, Ukraine & the Baltic Countries since 2017. In Poland and Spain obtained Master specialization in Public Diplomacy (Spain´s national brand) and Strategic Studies.

9:45

How to create content attracting 30 millions users?

Mootaz Chehade
Partnerships and Digital Media manager at 433
About the speaker

Mootaz Chehade is a specialist in football relations and digital media. He's currently working as partnerships and digital media content manager at 433, the largest football network on social media. He previously worked as a journalist covering major football events for several media outlets including the latest World Cup in Russia. He did his new media and journalism studies at the Lebanese University in Beiru

10:20

Facebook and Instagram features for the sports industry

Mario Leo
CEO of RESULT Sports
About the speaker

Mario Leo possesses a communication engineering degree and has worked for over 15 years in the Telecommunication industry. More than 10 years in Executive International roles, spending time in the United Kingdom, USA, Australia and Malaysia. After returning to Germany he founded RESULT and continues to steer the firm as chief executive today. RESULT Sports has been active since spring 2010 as a platform for the holistic use of digital media and digital transformation in sports and working closely with athletes, clubs, national leagues and federations across Europe and in 2017 launched a digital initiative for Africa – From Africa For Africa. In March 2020 Mario Leo released a book about social media in sports in German language

10:50

How to increase the sale of tickets and season tickets?

Roman Poryadchenko
Director esport.in.ua

11:20

COFFEE BREAK

11:35

NEW TECHNOLOGIES AND DIGITALIZATION IN SPORT INDUSTRY

Digitalization of European sports organizations: fun engagemnet & smart stadiums

Sophia Honcharova
Head of Communications and Public Affairs GSIC

12:00

How to earn 100 000 Euro on one e-mail newsletter?

Peter Kekesi
Data Talks, Sweden

12:40

Why will YouTube kill TV?

Dmytro Navosha
Media manager, the owner of the portal "Tribuna"
About the speaker

Co-owner and co-founder of Tribuna.com and Sports.ru - the web sites and communities that join more than 30 million sports fans all around the word. Former journalist and editor. Dmitriy Navosha will tell if Youtube can replaced TV, as well as how important is audience engagement for popularity of media.

13:00

DINNER

14:00

TV AND SPORTS - EFFECTIVE PARTNERSHIP

How sporting events can get into the rotation of TV channels

Oleksandr Denysov
CEO of TV channels Football 1/2/3

Serhii Cherskoi
CEO MOSTMEDIA
About the speaker

Founder and CEO of MOSTMDEIA - a European marketing agency, a leader in creating and promoting sports brands in Ukraine and Europe.

Sacha Layer
Vice President Discovery Group (Eurosport)

Moderator: Pavlo Cherepin
CEO Heroes Group
About the speaker

Media-expert, producer and TV-presenter, international TV/digital content projects developer, world rally vice-champion 2015 (wrc2 class), holder of national and world records in motorsports, Heroes Group Founder. Former football commentator and sports broadcasts producer, consultant and top-manager of professional sports leagues, federations and commercial sports companies in Ukraine and abroad. Co-author of TV-formats: Cyber Heroes, AUTO_GOAL, Supermatch, etc.

15:00

SPORTS TOURISM

International competitions as a tool for the national economy development

Valerii Morhun
UDBF President, EDBF Vice President

Viktoriia Veremeienko
Marketing and Communications Director, RunUkraine
About the speaker

Victoria arranges the biggest marathons, half-marathons and sports festivals in Ukraine. Former PR-manager of Ukrainian Basketball League and sports journalist at Megasport TV Channel.

19:00

SPORT GALA DINNER

25 September

Friday, Hall 2

11:00

SPORTS & LUXURY GOODS

11:45

COFFEE BREAK

12:00

MANAGEMENT OF SPORTS TALENTS

How to detect a talent and raise a champion?

Stefan Gurov
CEO Top Five Management
About the speaker

A sports manager and Top Five Management agency CEO. The agency provides their services to more than 35 athletes and 12 of them are in the list of TOP-100 of World tennis ranking. They are the best player of Ukraine and WTA #4 Elina Svitolina as well Dayana Yastremska, Angelina Kalinina and many other famous athletes.Top Five Management Agency is the organizer and the partner of Sport Marketing Conference-2020.

Oleksandr Krasiuk
General manager K2 Promotion

Yurii Shapovalov
Head of the sports marketing agency Podium-SMG

13:00

DINNER

14:00

MANAGEMENT OF SPORTS TALENTS

How to become a sports business expert?

Yuri Belous
Head of the Higher School of Football Management

Svetlana Rybakova
PFL

15:00

E-SPORTS INDUSTRY

Perspectives of the ESports development

Moderator: Pavlo Cherepin
CEO Heroes Group
About the speaker

Media-expert, producer and TV-presenter, international TV/digital content projects developer, world rally vice-champion 2015 (wrc2 class), holder of national and world records in motorsports, Heroes Group Founder. Former football commentator and sports broadcasts producer, consultant and top-manager of professional sports leagues, federations and commercial sports companies in Ukraine and abroad. Co-author of TV-formats: Cyber Heroes, AUTO_GOAL, Supermatch, etc.

Stepan Shulga
Head of eSport of Parimatch

16:00

COFFEE BREAK

16:20

SPORT AND SUSTAINABLE DEVELOPMENT.

18:00

BUSINESS SPEED DATING & NETWORKING

26 September

Saturday, EQUIDES CLUB

11:00

COFFEE EXCURSIONS IN THE EQUIDES CLUB TERRITORY

12:00

GOLF MASTER CLASSES, FRIENDLY GOLF TOURNAMENTS, SHOOTING

Tickets

Business

  • Business Program April 9-10
  • Member Content
  • SPORT EXPO
  • Coffee breaks and lunches April 9-10

3600₴

From April 1 - 4600₴

Full Price - 4600₴

Premium

  • Business Program April 9-10
  • Member Content
  • SPORT EXPO
  • Coffee breaks and lunches April 9-10
  • Sport Gala Dinner April 10
  • SMC 2019-2020 Video Footage
  • Premiun hall area

4600₴

From April 1 - 5600₴

Full Price - 5600₴

VIP

  • Business Program April 9-10
  • Member Content
  • SPORT EXPO
  • Coffee breaks and lunches April 9-10
  • Sport Gala Dinner April 10
  • SMC 2019-2020 Video Footage
  • VIP hall area
  • Closed events on April 11
  • Workshops and friendly tournaments in golf, shooting

7600₴

From April 1 - 8600₴

Full Price - 8600₴

Organizers

TOP FIVE

Leading European sports management agency. More than 20 world-class athletes in the portfolio. Elina Svitolina’s manager.

H-CLUB

The most influential and prestigious business club of Ukraine. H Club unites leading businessmen and public figures.

MOSTMEDIA

European Marketing Agency. Leader in the creation and promotion of sports brands in Ukraine and Europe.

HEROES GROUP

Creative group. Organized the first cybersport reality show in Ukraine.

SMCO

Sports Marketing Agency #1 in Ukraine. Organizer of large-scale sporting business events, golf tournaments and sports events

KONTRAMARKA.UA

The most progressive ticket operator in Ukraine, which has become a leader in ticket service automatization.

General Partner

MEDIA PARTNERS