OCTOBER 7-9TH

Sport Marketing Conference

SPORT BUSINESS EVENT OF THE YEAR 2021

Conference Hall Chalet Equides | Lisnyky | Vyshneva str. 36

Sport Marketing Conference

Is an international conference that will bring together global sport marketing experts, world sports stars, sports managers, top managers of global companies and national brands to analyze the experience of using sports as an effective communication platform and present best practices in Ukraine

At the conference you will learn:

  • how to organize competitive and spectacular sports events
  • sport sponsorship: why the business does this?
  • fundraising for sports infrastructure development in Ukraine
  • how technologies drive sports development

3

Days

500

Participants

10

Sports stars

30

Experts

12

Countries

Conference should be in your calendar if you are

A sports manager, head of a sports league or federation and would like to meet with the best Ukrainian and foreign experts, analyze global trends in sport industry and the best cases of sports marketing

CEO or a manager in a professional sports club and you are in search of a model for working with sponsors and methods for attracting fans, you want to know everything about digital promotion, as well as innovative tools for interacting with fan communities

Top managers, owners of companies that produce goods and services for sports and want to learn how to promote your brand on existing communication platforms, how to estimate the return on investment (ROI) in a sports brand, as well as if you are looking for fresh ideas for sponsorship activations, uniques real cases and success stories

Manager of a sports facility or club and want to keep abreast of the key trends in the development of mass sports, study the consumer preferences of supporters of an active lifestyle, are aimed at increasing the number of regular visitors

An athlete and you want to effectively build relationships with fans, potential partners, sponsors, as well as review the strategies for developing and promoting a personal brand

The organizer of sports tournaments, competitions & events and want to find a sponsor for the project, attract a mass audience to the event, work effectively with fans and guests

CEO or manager of a sports marketing agency / sports agent and intend to find customers among the largest sports brands, clubs and other participants, as well as attract investment

Representative of city or regional authorities and ready to join the discussion about the role of sport in the life of the city, as well as the impact of sport on the image and competitiveness of the city / country

Representative of a charitable foundation and are in search of a sponsor, patron, investor in sports charity projects

Media representative and want to keep abreast of the latest news on achievements in the field of international sports marketing

AGENDA

Investments and patronage in sports

Synergies in the system “sport-fans-business”

Digitalization in sports industry

Sports tourism

Sports and television - effective interaction

'Promotion of premium products and services based on a sports platform

Problems and prospects for the development of mass sports

How does the agent model work in sports

THE FORMAT

  • The conference is focused on networking and the development of effective communication between professional sports community and business
  • The conference program is rich and varied, which will allow participants not only to communicate with leading sports marketing experts, but also to expand the network of business contacts, meet in an informal setting - during a gala dinner and friendly tournaments
  • A specialized sports exhibition will be located in one of the halls, and nearby sports startups will present their ideas and products to potential investors

SMC 2021 Ambassadors

Volodymyr Klitschko

Olympic champion. Ex-heavyweight champion including WBO, IBF, IBO, The Ring, WBA titles

Andriy Shevchenko

Former head coach of the Ukrainian national football team

George Zantaraya

Participant of the Summer Olympic Games, winner and medalist of the World and European Championships

Oleksandr Usyk

WBA (Super), WBC, IBF and WBO cruiserweight champion. Olympic champion

Conference Program

  • Day 1
  • Day 2
  • Day 3

7 October

Thursday, Hall 1

9:00

REGISTRATION & WELCOME

9:45

OFFICIAL OPENING

Greetings to attendance

Oleg Strelnykov
Executive director of Sport Marketing Conference

Anna Butkevich
Actress, TV-presenter

9:55

Short speeches by conference ambassadors

Oleksand Usyk
WBA (Super), WBC, IBF and WBO cruiserweight champion

Andriy Shevchenko
The Head coach of the National team of Ukraine

Volodymyr Klitschko
Olympic champion and ex-heavyweight champion including WBO, IBF, IBO, The Ring, WBA titles

George Zantaraya
Participant of the Summer Olympic Games, winner and medalist of the World and European Championships

10:15

Panel discussion. The role of the state in the development of sports in Ukraine

Oleksand Usyk
WBA (Super), WBC, IBF and WBO cruiserweight champion

Andriy Shevchenko
The Head coach of the National team of Ukraine

Volodymyr Klitschko
Olympic champion and ex-heavyweight champion including WBO, IBF, IBO, The Ring, WBA titles

George Zantaraya
Participant of the Summer Olympic Games, winner and medalist of the World and European Championships

10:30

Strategic development of sports

Alexander Kucheryavy
UEFA Business Development Manager

11:00

COFFEE BREAK

11:10

Big data in modern sports: "Fans - sports fuel"

The role of CRM in increasing the commercial income of the club

Bas Schnater
Fan Engagement CEO

11:40

The role of CRM in the commercial success of FC Shakhtar

Alexander Mamalyga
Head of Marketing Service, Shakhtar Football Club

12:10

How to increase single and seasonal ticket sales?

Roman Poryadchenko
Director esport.in.ua

12:40

Mailing and chat bots monetization in sports

Artem Fokin
SendPulse service marketer, digital marketing instructor

13:00

DINNER

14:00

INVESTMENT AND FUNDRISING IN SPORTS

We build, manage, earn. Investments in sports infrastructure of Ukraine

14:00

Public-private partnership in the construction of sports infrastructure or trends in the design of sports facilities

Andrey Pantyukhov
ColosseoEAS Company (Slovakia)

14:30

Make money on "Yunost". Successful case of the sports palace "Yunost" (Zaporizhia case)

Hennadyi Kasai
General Director of the Palace of Sports "YUNIST"

15:00

Construction of the Rukh children's football academy. Using the experience of the 30 best Academies in the world

Vladimir Lapitskiy
Sport director of FC RUH (Lviv)

15:30

All power is for the people. How fans manage a club using the example of NFC "Krumkachy"

Vitaly Kutuzov
Ex-player of Milan, investor of sportexclub

16:00

COFFEE BREAK

16:30

TV AND SPORTS - EFFECTIVE PARTNERSHIP

How sports events get into the rotation of TV channels

16:30

Sports content monetization

Sacha Layer
Vice President Discovery Group (Eurosport)

17:00

Sports content. Who and how much is going to pay for it in Ukraine?

Roman Kademin
MEGOGO

17:30

Panel discussion: "Do TV and cinema need Ukrainian athletes?"

Moderator: Serhii Cherskoi
CEO MOSTMEDIA
About the speaker

Founder and CEO of MOSTMDEIA - a European marketing agency, a leader in creating and promoting sports brands in Ukraine and Europe.

Yurii Shapovalov
Head of the sports marketing agency Podium-SMG

Egor Olesov
Film producer

7 October

Thursday, Hall 2

13:00

DINNER

15:30

COFFEE BREAK

8 October

Friday, Hall 1

9:00

REGISTRATION

9:30

OFFICIAL OPENING

Greetings to attendance & Intro to day 2

Oleg Strelnykov
Executive director of Sport Marketing Conference

9:45

NEW TECHNOLOGIES AND DIGITALIZATION IN SPORT INDUSTRY

Innovative tools for communicating with fans and working with sponsors and partners

9:45

Digital transformation of Ukrainian sports and investments for sports startups

Vitaly Lavrov
Deputy Minister of Youth and Sports of Ukraine

10:10

The role of social media in modern sports

Mario Leo
CEO of RESULT Sports
About the speaker

Mario Leo possesses a communication engineering degree and has worked for over 15 years in the Telecommunication industry. More than 10 years in Executive International roles, spending time in the United Kingdom, USA, Australia and Malaysia. After returning to Germany he founded RESULT and continues to steer the firm as chief executive today. RESULT Sports has been active since spring 2010 as a platform for the holistic use of digital media and digital transformation in sports and working closely with athletes, clubs, national leagues and federations across Europe and in 2017 launched a digital initiative for Africa – From Africa For Africa. In March 2020 Mario Leo released a book about social media in sports in German language

10:40

Personal brand development and online reputation management

Tibo Olivier
Digital of TOP-5

11:00

Instagram. Change the format of your content to appeal to a wider audience and brands

Vlad Vakhilchuk
Marketer, entrepreneur. Responsible for the media activity of 4 players of the national team (Stepanenko, Pyatov, Krivtsov, Trubin)

11:20

Case study: How data management helps to increase club's revenue?

Bas Schnater
Fan Engagement CEO

11:40

COFFEE BREAK

12:00

SPORT SPONSORSHIP: GLOBAL TRENDS

Effective strategies to attract sponsors

12:00

5 steps to get sponsorship money

Misha Sher
Mediacom Worldwide Vice President, Sport & Entertainment

12:30

How to encourage brands to become sponsors

Marina Caiazzo
Global Sport Marketing Manager ASICS Corp.

13:00

TBA

Axel Carree
Global VP Sport Marketing and New projects Lacoste-Tecnifibre at Lacoste

13:30

DINNER

14:30

How to make money in mass amateur sports?

Working with sponsors

Viktoriia Veremeienko
Marketing and Communications Director, RunUkraine
About the speaker

Victoria arranges the biggest marathons, half-marathons and sports festivals in Ukraine. Former PR-manager of Ukrainian Basketball League and sports journalist at Megasport TV Channel.

14:50

Word of mouth. Sales

Yuri Podlesny
Organizer Race Nation

15:10

Have raked up to a million. Sports tourism as a factor in increasing the competitiveness of the economy

Valerii Morhun
UDBF President, EDBF Vice President

15:30

127 teams, 2000+ players, live broadcasts and more than 20 partners per year

Руслан Катаранчук
Organizer of Street Football Challenge Kyiv

15:50

COFFEE BREAK

16:00

ECONOMY OF THE SPORTS INDUSTRY

Using technologies to identify talents

Alex Velikih
Оfficial scout of the professional football club Caligari (Italy)

16:30

Earning on clothing

Sergey Manakov
Designer of sports merch

16:50

Sports brand: how to create it and not kill it?

Renko Radana
Creative director of Plai Bureau

Ekaterina Reshetnyak
Executive Director of Plai Bureau

16:50

Predicting sports injuries: the economic effect

Oleh Kasatka
Ukrainian Sports Clinic Founder and CEO

8 October

Friday, Hall 2

17:50

Closing ceremony

9 October

Saturday, EQUIDES CLUB

11:00

COFFEE EXCURSIONS IN THE EQUIDES CLUB TERRITORY, Chalet Equides

12:00

GOLF MASTER CLASSES, FRIENDLY GOLF TOURNAMENTS, SHOOTING

Tickets

Business

  • Attendance at all open events of the conference business program on October 7-8
  • Set of materials for the conference participant
  • Visiting the exhibition of sports equipment, goods and gadgets for sports SPORT EXPO
  • Coffee breaks October 7-8

3600₴

From 25 September - 4600₴

Full Price - 4600₴

Premium

  • Attendance at all events of the business program of the conference on October 7-8
  • Set of materials for the conference participant
  • Visit to the exhibition of sports equipment, goods and gadgets for sports SPORT EXPO
  • Coffee breaks, October 7-8
  • Participation in the Sport Gala Dinner on October 8
  • Access to the full version of the conference video materials 2019 and 2021

4600₴

From 25 September - 5600₴

Full Price - 5600₴

VIP

  • Attendance at all events of the business program of the conference on October 7-9
  • Set of materials for the conference participant
  • Visiting the exhibition of sports equipment, goods and gadgets for sports SPORT EXPO
  • Coffee breaks, lunches October 7-9
  • Participation in the Sport Gala Dinner on October 8
  • Access to the full version of the conference video materials 2019 and 2021
  • Closed events from conference partners - golf master classes, friendly golf tournaments, shooting on October 9

7600₴

From 25 September - 8600₴

Full Price - 8600₴

Organizers

H-CLUB

The most influential and prestigious business club of Ukraine. H Club unites leading businessmen and public figures.

SMCO

Sports Marketing Agency #1 in Ukraine. Organizer of large-scale sporting business events, golf tournaments and sports events

MOSTMEDIA

European Marketing Agency. Leader in the creation and promotion of sports brands in Ukraine and Europe.

Desporter.live

Exclusive sports media partner. Desporter.live - a creative view of the world of sports

TOP FIVE

Leading European sports management agency. More than 20 world-class athletes in the portfolio. Elina Svitolina’s manager.

HEROES GROUP

Creative group. Organized the first cybersport reality show in Ukraine.

KONTRAMARKA.UA

The most progressive ticket operator in Ukraine, which has become a leader in ticket service automatization.

MEDIA PARTNERS