Sport Marketing Conference
April 26, Conference Hall Chalet Equides | Lisnyky | Vyshneva srt., 36
2
days
250
participants
6
sports stars
20
Top Experts
5
Friendly Tournaments
10
countries

Event

Sport Marketing Conference is an international conference that will bring together global sport marketing experts, world sports stars, sports managers, top managers of global companies and national brands to analyze the experience of using sports as an effective communication platform and present best practices in Ukraine.

Format

April 26 - business day, conference
April 27 - networking, friendly sports competitions

Location

Conference Hall Chalet Equides
The most modern and comfortable congress center in a respectable suburb of Kiev Lisnyky, St. Vishnevaya 36

ORGANIZERS

Leading European sports management agency. More than 30 world-class athletes in the portfolio. Elina Svitolina’s manager.

The most influential and prestigious business club of Ukraine. H Club unites leading businessmen and public figures.

The largest charitable organization in Ukraine, that were created by Vitaly and Wladimir Klitschko. The Foundation aims to promote healthy lifestyle and sports in Ukraine, there are more than a million Ukrainians involved in its projects.

Heroes Group - Creative group. Organized the first eSport reality show in Ukraine.

O2 - Solutions in the field of reputation management and business transformation.

Sport Marketing Conference should be marked in your calendar, if you are:

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LEADER OF SPORTS LEAGUE, FEDERATION OR SPORT MANAGER AND
  • Want to meet with the world's best experts in the field of sport marketing in a short time on one platform
  • Tracking the newest trends and vivid case studies
TOP MANAGER OR SPECIALIST OF PROFESSIONAL SPORTS CLUB AND
  • Looking for a business model with sponsors and methods to attract fans
  • Want to know everything about digital promotion, as well as innovative tools for interacting with fan communities
BRAND REPRESENTATIVE AND
  • Want to learn how to promote your brand on existing communication platforms
  • Identify tested models of secure and profitable investments in a sports brand
  • Study experience of others, looking for original ideas for sponsorship of your own brand
HEAD OR SPECIALIST OF SPORT MARKETING AGENCY OR SPORTS AGENT AND
  • Intend to find clients among the largest sports brands, clubs and other members of the sports industry
  • Attract investments
MANAGER OF A SPORTS FACILITY OR A CLUB AND
  • Want to be informed of key trends in the development of mass sports
  • Study consumer preferences of supporters of an active lifestyle
  • Aim to increase the number of regular visitors
ORGANIZER OF SPORTS TOURNAMENTS AND COMPETITIONS AND
  • Want to find a sponsor for the project and attract mass audience to the event
  • Strive to work effectively with the fans
REPRESENTATIVE OF MEDIA AND
  • Strive to increase the expert base and become a part of the global communication platform in the field of sports
  • Want to be the first to find out the news of global sports marketing
REPRESENTATIVE OF THE CHARITY ORGANIZATION AND
  • Searching for a sponsor, philanthropist, investor in sports charity projects
REPRESENTATIVE OF THE CITY OR REGIONAL AUTHORITIES AND
  • Consider the development of sports, as one of the most important social issues for the city and country
  • Confident in the image role of sports, both at the level of the municipality and at the national level
  • Ready to engage in dialogue of the mentioned topics

Ambassador of the Conference

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Vitali
Klitschko
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Wladimir
Klitschko
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Elina
Svitolina
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Andriy
Shevchenko
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Anna
Rizatdinova
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Slava Medvedenko
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Vasyl Virastyuk

Speakers

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Stephane Gurov

CEO Top Five management

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Stephane Gurov

Topic: From the sport agent to the new global hub of sports services.
A graduate from La Sorbonne University in Paris, Stephane Gurov has over 10 years of experience in the tennis industry. He began in tennis player's representation in 2010 while signing Elina Svitolina (aged 15 at the time). Creating his own agency "Top Five Management" in 2011, he turned it into one of the leading agencies in the Tennis world, managing the carriers of over 35 players and expanding its activities into events development and management. Stefan will tell about the old and new models of sports representative. Mark McCormack, true pioneer in the sport industry, signed the first representation contract with the famous golfer Arnold Palmer, creating the sports agent profession in 1960. From traditional athlete's representation, the industry has now evolved towards global management agencies providing their athletes with a wide range of services.

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Christian Züger

CEO, Kitris

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Christian Züger

Topic: Digitalization of traditional sports and new marketing opportunities.
Digitalization has developed to become a trend topic in the past 10 years. Marketing budgets of the sports industry and sports retailers have shifted to the digital line as well. In top-class sport, digitalization has become essential. Quite the contrary is the case when it comes to young talent development or popular sport. KITRIS is a pioneer in the digitalization of traditional sports. Using the example of tennis, Christian will show how digitalization in tennis works and what new options arise for target group marketing.

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Mario Leo

CEO RESULT SPORT

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Mario Leo

Topic: Fan engagement in saturated environment - how storytelling & creative data meet.
Mario Leo possesses a communication engineering degree and has worked for over 15 years in the Telecommunication industry. More than 10 years in Executive International roles, spending time in the United Kingdom, USA, Australia and Malaysia. After returning to Germany he founded RESULT and continues to steer the firm as chief executive today. RESULT Sports has been active since spring 2010 as a platform for the holistic use of digital media and digital transformation in sports and working closely with athletes, clubs, national leagues and federations across Europe and in 2017 launched a digital initiative for Africa – From Africa For Africa.

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Benjamin Steen

Head of Digitals Projects and CRM, Bayern Munich Football Club

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Benjamin Steen

Topic: How to attract 650 million fans around the world using the digital platform.
Steen has worked for over 15 years now at Germany’s largest and most successful soccer club, FC Bayern Munich. Since 2010 Benjamin has been responsible for the operations, marketing and development of digital projects. In 2014 Benjamin was put in charge of customer care, digital licensing, media rights as well as the digitalization of the Allianz Arena. With 28 won championships, FC Bayern Munich is not only the national German record champion but with around 290.000 club members and 650 million fans also the largest football club in the world. Benjamin Steen will give you insights from this famous club and will talk about the potential as will as risks in this business.

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Olivier Guaya

CEO IKISPORT

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Olivier Guaya

Topic: Blockchain and sports: new digital opportunities.
Starting with bitcoin mining farms at the raise of the blockchain technology, Olivier has become a serial blockchain entrepreneur leading projects in watch industry, jewellery, mobility and sport. Being a former athlete, Olivier applied his versatile expertise in sport and technology creating IKISPORT - a solution for federations, clubs and athletes. He will give overview of the Blockchain Technology, New digital opportunities created by the blockchain and IKISPORT innovations in the sports industry.

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Arjoon Bose

Head of European Marketing department of General Mills Co.

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Arjoon Bose

Topic: How General Mills used tennis as a platform to grow equity and engagement.
Arjoon Bose has over 15 years of global marketing and business leadership experience across L’Oreal and General Mills having worked across leading cultural hubs in India, US, France and United Kingdom. In recent years, he has helped Haagen-Dazs build its iconic luxury footprint with its Wimbledon partnership and award-winning campaigns as well as developed best-in-class partnerships with the ATP and British Tennis to further tennis participation and maximize ROI for the brand across key business metrics as well as successful developing tennis celebrity influencer/ambassador programs across both brands. From his speech you will learn how Haagen-Dazs used Wimbledon to build engagement with millennials through cultural conversations and Nature Valley’s journey to inspire an active nation by democratising tennis for all in Britain.

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Sofia Goncharova

Head of Communications department of Global Sports Innovation Center, powered by Microsoft

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Sofia Goncharova

Topic: “Most disruptive technological solutions for involving fans.
Born in Ukraine, Sofiya holds a Degree in Film, Television and Social Media studies by Carlos III University of Madrid (Spain) as well as a Master Degree in Official Protocol, Production, Organization and Design of events. She had complemented her training with Digital Marketing studies and International Media and Communication courses at Aarhus University (Denmark). She has developed her professional career linked to communication, digital marketing and event management working at different media such as Factoria Plural and Boomerang TV, communication and event agencies such as CTC, Somosaguas, Digital Branding Ltd. and Event Management. Since 2018 Sofiya is leading communication and public relations at Global Sports Innovation Center powered by Microsoft, working closely with technology based companies who develops solutions for Sports industry. One of the main activities she develops at her position is a regular creation of contents to create connections mong sports-tech ecosystem worldwide, spread knowledge about disruptive innovation, bring digital transformation to sports industry and boost tech-based

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Marina Solovyova

Head of Communications Department, IDS Borjomi Ukraine

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Marina Solovyova

Topic: From sports stars to country pride: how big brands create national heroes.

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Аleksandr Denisov

Director of TV channels “Football1”/ “Football 2”

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Аleksandr Denisov

Topic: “Champions League”: how to spread information 360 degrees.
Host of “Velykyi Futbol”. Three-time winner of the “Teleriumph” award as “The best presenter of sports programs”. Merited Journalist of Ukraine.

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Arman Tataryan

Head of Sales department in CIS countries, Delta Sport Co.

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Arman Tataryan

Topic: Using Nike's global consumer experience, developing creative strategies.
With 20 years experience in sport industry, Arman is the Sales Director of Delta Sport in CIS. He is responsible for wholesale and retail of Nike for the overall Ukraine and 11 other countries. Arman will tell about Nike Consumer Experience. He will give overview of the global experience Nike implements to create strategy for consumer including athletes' endorsement and exclusive services. Arman will tell about creation of innovative products, stories, experiences that inspire.

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Sergey Badritdinov and Valeria Tolochina

CEO and CMO of Intertop Ukraine

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Sergey Badritdinov and Valeria Tolochina

Topic: Cooperation of Intertop with the Athletics Federation of Ukraine and the NOC.

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Andrei Burlakov

Media department of FC Shakhtar

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Andrei Burlakov

Topic: to be specified

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Kateryna Matyushenko

marketing manager CIS & South-East Europe Visa

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Kateryna Matyushenko

Topic: How to use efficiently global sponsorship locally.

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Ilya Kurochkin

Parimatch Holding representative

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Ilya Kurochkin

Topic: Fired up to win! How to successfully make rebranding.

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Volodymyr Kobets

Creative Director of the international advertising agency Digital Choo

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Volodymyr Kobets

Topic: Fired up to win! How to successfully make rebranding.

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Karim Lahleh

Sponsorship Sales Manager of Commercial Department FEI

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Karim Lahleh

Topic: "Rebranding of the International Equestrian Federation (FEI): Modernization and commercialization of equestrian sports".

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Sergey Cherskoy

CEO of MostVideo.TV and marketing agency MostMedia Promotions

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Sergey Cherskoy

Topic: Secrets of the right start or how to quickly make a successful sports brand from scratch on the example of BC Monaco.

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Tatyana Zheltomirskaya

Strategic marketing director, Dinaline group

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Tatyana Zheltomirskaya

Topic: The main trends in the development of eSports in the world and Ukraine, target audience and sources of income.

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Pavel Cherepin

Author of TV format "Cyber ​​Heroes", World rally vice-champion

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Pavel Cherepin

Moderator of discussion board “eSports and Ukraine on the world marketing map”.

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Vitaly v1lat Volochay

eSports commentator

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Vitaly v1lat Volochay

Participant of discussion board “eSports and Ukraine on the world marketing map”.

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Vadim Vorobev

Development Director of the Maincast studio

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Vadim Vorobev

Participant of discussion board “eSports and Ukraine on the world marketing map”.

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Yevgeny Zolotarev

CEO Na’Vi, a top global e-sport club

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Yevgeny Zolotarev

Participant of discussion board “eSports and Ukraine on the world marketing map”.

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Alexander simple Kostylev

Best Counter Strike: GO player in the world,2017-2018

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Alexander simple Kostylev

Participant of discussion board “eSports and Ukraine on the world marketing map”.

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Ivan Danishevsky

President of "Esports Ukraine", founder of ESCharts.com, creator of the tournament platform GG.ua

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Ivan Danishevsky

Participant of discussion board “eSports and Ukraine on the world marketing map”.

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Wladimir Klitschko

Founder of Klitschko Foundation

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Wladimir Klitschko

Topic: Call Management in Sports, Business and Charity

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Alina Nosenko

Director of the Charity Klitchko foundation

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Alina Nosenko

Topic: How sports and education change society.
During her presentation, Alina will tell the participants of the conference about the activities of the Klitschko Foundation, and talk about sports and educational projects for young people. Afterwords she will share cases on how the fund works with a socially responsible business, what young athletes need and how a business can work with them with the help of charitable foundations.

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Mikhail Pimenov

Founder and CEO of Pepelatz Production, co-founder of the public organization “Invictus Games Ukraine”

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Mikhail Pimenov

Topic: The Games of the Unbowed - impact on Toronto 2018. New opportunities for Kiev 2022.

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Vadym Misiura

Representative of TM Parimatch in Ukraine

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Vadym Misiura

Topic: Can a business be a driver of sports development?

Members

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top managers, owners of companies that produce goods and services for sports

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sport clubs owners, sports directors, managers, promoters

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sports federations, associations, sports officials, NOC

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representatives of owners, broadcasters of sports events, specialized media

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owners of sports infrastructure objects, sports event organizers

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world sports stars

PROGRAM

OPENING OF THE CONFERENCE
Участники
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Vitali Klitschko

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Vitali Klitschko

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Andriy Shevchenko

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Andriy Shevchenko

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Ganna Rizatdinova

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Ganna Rizatdinova

Rhythmic Gymnastics World Champion, Olympic bronze medalist, multiple European medalist, multiple Winner of World Cup and Grand-Prix Stages, Cavalier of the Order of Saint Olga II and III degree.

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Elina Svitolina

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Elina Svitolina

What do sports marketers dream about? Certainly, about cooperation with sports stars. The number one tennis player in Ukraine, Elina Svitolina is a global ambassador of the world-known brand Nike and the tennis manufacturer Wilson, promoting these brands, could not help but notice her success. The Ukrainian tennis player has already won 1 singal WTA tournaments, reached the third position in the professional world ranking (WTA) and the first position in the junior rankings. The victory at the French Open, which Elina won at the age of 15, marked the beginning of an even bigger goal - to win all four Grand Slam tournaments. In 2017, Elina Svitolina was awarded the Order Of Merit of the III class for her sporting achievements . We are very pleased to welcome Elina among the ambassadors of the International Sport Marketing Conference

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Slava Medvedenko

Two-time NBA champion, sports manager.

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Slava Medvedenko

Two-time NBA champion (2001, 2002). Finalist of the NBA Championship (2004). Champion of Ukraine (2000). The best legionnaire of the championship in Lithuania (1999). Medvedenko became the second European player in the Lakers BC after Vlada Divac in the entire history of the Californian club. He played for such teams, like: "Dandy-SKIF" Kiev (1995-96), "Dandy-Basket" Kiev (1996-97), “Budivelnik” Kiev (1997–98), “Alita” Lithuania (1998–99), “Kiev” BC (1999–2000), Los Angeles “Lakers” USA (2000-06) and "Atlanta Hawks” USA (2006-07).

GLOBAL TRENDS IN THE DEVELOPMENT OF SPORTS MARKETING
Участники
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Yury Shapovalov

Founder and head of the sports marketing agency Podium-SMG

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Yury Shapovalov

Moderator of the block "Global trends in the development of sports marketing"

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Stephane Gurov

CEO Top Five management

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Stephane Gurov

Topic: Athletes representation : From the old model of agent to a new global hub of services.
A graduate from La Sorbonne University in Paris, Stephane Gurov has over 10 years of experience in the tennis industry. He began in tennis player's representation in 2010 while signing Elina Svitolina (aged 15 at the time). Creating his own agency "Top Five Management" in 2011, he turned it into one of the leading agencies in the Tennis world, managing the carriers of over 35 players and expanding its activities into events development and management. Stefan will tell about the old and new models of sports representative. Mark McCormack, true pioneer in the sport industry, signed the first representation contract with the famous golfer Arnold Palmer, creating the sports agent profession in 1960. From traditional athlete's representation, the industry has now evolved towards global management agencies providing their athletes with a wide range of services.

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Arjoon Boze

Europe Marketing Head (New Ventures), General Mills

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Arjoon Boze

Topic: How General Mills used tennis as a platform to grow equity and engagement.
Arjoon Bose has over 15 years of global marketing and business leadership experience across L’Oreal and General Mills having worked across leading cultural hubs in India, US, France and United Kingdom. In recent years, he has helped Haagen-Dazs build its iconic luxury footprint with its Wimbledon partnership and award-winning campaigns as well as developed best-in-class partnerships with the ATP and British Tennis to further tennis participation and maximize ROI for the brand across key business metrics as well as successful developing tennis celebrity influencer/ambassador programs across both brands. From his speech you will learn how Haagen-Dazs used Wimbledon to build engagement with millennials through cultural conversations and Nature Valley’s journey to inspire an active nation by democratising tennis for all in Britain.

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Mario Leo

CEO RESULT SPORT

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Mario Leo

Topic: Fan engagement in saturated environment - how storytelling & creative data meet.
Mario Leo possesses a communication engineering degree and has worked for over 15 years in the Telecommunication industry. More than 10 years in Executive International roles, spending time in the United Kingdom, USA, Australia and Malaysia. After returning to Germany he founded RESULT and continues to steer the firm as chief executive today. RESULT Sports has been active since spring 2010 as a platform for the holistic use of digital media and digital transformation in sports and working closely with athletes, clubs, national leagues and federations across Europe and in 2017 launched a digital initiative for Africa – From Africa For Africa.

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Sofiya Goncharova

Global Sports Innovation Center powered by Microsoft, Head of Communication and Public Affairs

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Sofiya Goncharova

Topic: “Most disruptive technological solutions for involving fans.
Born in Ukraine, Sofiya holds a Degree in Film, Television and Social Media studies by Carlos III University of Madrid (Spain) as well as a Master Degree in Official Protocol, Production, Organization and Design of events. She had complemented her training with Digital Marketing studies and International Media and Communication courses at Aarhus University (Denmark). She has developed her professional career linked to communication, digital marketing and event management working at different media such as Factoria Plural and Boomerang TV, communication and event agencies such as CTC, Somosaguas, Digital Branding Ltd. and Event Management. Since 2018 Sofiya is leading communication and public relations at Global Sports Innovation Center powered by Microsoft, working closely with technology based companies who develops solutions for Sports industry. One of the main activities she develops at her position is a regular creation of contents to create connections mong sports-tech ecosystem worldwide, spread knowledge about disruptive innovation, bring digital transformation to sports industry and boost tech-based companies businesses.

BEST SPORTS MARKETING CASES: WORLD AND UKRAINE
Участники
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Vladimir Degtyarev

Founder and CEO of Newsfront agency PR

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Vladimir Degtyarev

Moderator of the block “Best Sports Marketing Cases: World and Ukraine”

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Benjamin Steen

Head of Digital and CRM Projects, Bavaria Football Club

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Benjamin Steen

Topic: How FC Bayern Munich uses its digital assets to engage with 650 Mio fans worldwide.
Steen has worked for over 15 years now at Germany’s largest and most successful soccer club, FC Bayern Munich. Since 2010 Benjamin has been responsible for the operations, marketing and development of digital projects. In 2014 Benjamin was put in charge of customer care, digital licensing, media rights as well as the digitalization of the Allianz Arena. With 28 won championships, FC Bayern Munich is not only the national German record champion but with around 290.000 club members and 650 million fans also the largest football club in the world. Benjamin Steen will give you insights from this famous club and will talk about the potential as will as risks in this business.

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Marina Solovyova

Head of Communications Department, IDS Borjomi Ukraine

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Marina Solovyova

Topic: From sports stars to country pride: how big brands create national heroes.
Marina dedicated 20 years of career in large national and international companies. She has been working in marketing and PR for 18 years, almost 10 years of her career path in the IDS company. For about 5 years, she led the communication department of Borjomi TM in 8 markets of the brand presence. In 2017, she headed the communications department of IDS Borjomi Ukraine and managed the corporate, critical risks and brand communications of TM Borjomi, Morshinska and others. Among the projects that have become for Marina as a professional pride are: Borjomi Fest, SPORTS campaign with the participation of sports stars, cooperation with Leopolis Jazz Fest, Atlas Weekend and others. In 2018, Marina headed the PR Committee of the European Business Association. Marina will share the experience of a successful communication campaign in 2018 and will tell future “stars” of world sport how to become a national pride and true heroes of their homeland.

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Аleksandr Denisov

Director of TV channels “Football1”/ “Football 2”, host of “Velykyi Futbol”

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Аleksandr Denisov

Topic: “Champions League”: how to spread information 360 degrees.
Three-time winner of the “Teleriumph” award as “The best presenter of sports programs”. Merited Journalist of Ukraine. The host of author's show "Great Football". Three-time winner of the “Tele-triumph” award in the nomination “The best presenter of sports shows”. Honored Journalist of Ukraine. In his report, Alexander will share with us about all the stages of preparation for the Champions League Final and the Women's Champions League Final, which started a while before the event itself. Alexander will explain how an event of international importance can help promote a brand, expand an audience and increase business results. For the work accomplished, Football1 / Football2 channels acquired the status of Broadcaster host - a recognition of the professionalism and competence of the channel team at the international level. Sport Channels involved all communication platforms to communicate with the audience segments.

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Arman Tataryan

Head of Sales department in CIS countries, Delta Sport Co

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Arman Tataryan

Topic: Using Nike's global consumer experience, developing creative strategies.
Sales Director of Delta Sport in CIS With 20 years experience in sport industry, Arman is the Sales Director of Delta Sport in CIS. He is responsible for wholesale and retail of Nike for the overall Ukraine and 11 other countries. Arman will tell about Nike Consumer Experience. He will give overview of the global experience Nike implements to create strategy for consumer including athletes' endorsement and exclusive services. Arman will tell about creation of innovative products, stories, experiences that inspire.

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Sergey Badritdinov and Valeria Tolochina

CEO and CMO, Intertop Ukraine

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Sergey Badritdinov and Valeria Tolochina

Topic: Cooperation of Intertop with the Athletics Federation of Ukraine and the NOC.

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Kateryna Matyushenko

Marketing manager CIS & South-East Europe

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Kateryna Matyushenko

Topic: How to use efficiently global sponsorship locally.
Marketing professional, 16 years of experience in the FMCG industry, hospitality and finance. 7 years were responsible for the direction of sponsorship, premium, eCommerce and cross-border payments in Ukraine, Belarus, Serbia, Croatia, Kazakhstan and other markets in the CIS region & amp; Visa SEE. Then Katerina led local projects sponsored by the Visa Olympics Rio 2016 and also was engaged in the development of a strategy for the sponsorship of Eurovision 2017.
• Visa has been sponsoring the Olympic Games since 1986. • Some inspiring and challenging tasks of marketing functions in local markets are: how to “squeeze” the maximum of global sponsorship, how to add local attractiveness, how to promote the business and ensure the involvement of all market stakeholders using local marketing activities. Visa will dispel myths, observing an example of a specific case we will discuss available local tools of sport marketing.

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Mario Leo

CEO RESULT SPORT

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Mario Leo

Topic: Як футбольний клуб «Шахтар» використовує аналітичні дані і KPI's для досягнення і залучення локальних і міжнародних співтовариств.
Mario Leo possesses a communication engineering degree and has worked for over 15 years in the Telecommunication industry. More than 10 years in Executive International roles, spending time in the United Kingdom, USA, Australia and Malaysia. After returning to Germany he founded RESULT and continues to steer the firm as chief executive today. RESULT Sports has been active since spring 2010 as a platform for the holistic use of digital media and digital transformation in sports and working closely with athletes, clubs, national leagues and federations across Europe and in 2017 launched a digital initiative for Africa – From Africa For Africa.

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Andrei Burlakov

Media department of FC Shakhtar

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Andrei Burlakov

Topic: Як футбольний клуб «Шахтар» використовує аналітичні дані і KPI's для досягнення і залучення локальних і міжнародних співтовариств.

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Sergey Cherskoy

CEO of MostVideo.TV and marketing agency MostMedia

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Sergey Cherskoy

Topic: A rapid start. How to build a brand from the ground up and quickly bring to the top. Case BC “Monaco".

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Ilya Kurochkin

Head of Region. Parimatch Ukraine

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Ilya Kurochkin

Topic: Fired up to win! How to successfully make rebranding.

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Vladimir Kobets

Creative Director of the international advertising agency Digital Choo

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Vladimir Kobets

Topic: Fired up to win! How to successfully make rebranding.

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Karim Lahleh

Sponsorship Sales Manager of Commercial Department FEI

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Karim Lahleh

Topic: "Rebranding of the International Equestrian Federation (FEI): Modernization and commercialization of equestrian sports".

SPORTS AND HIGH TECHNOLOGIES
Участники
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Christian Zuger

CEO Kitris

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Christian Zuger

Topic: Digitalization of traditional sports and new marketing opportunities.
Digitalization has developed to become a trend topic in the past 10 years. Marketing budgets of the sports industry and sports retailers have shifted to the digital line as well. In top-class sport, digitalization has become essential. Quite the contrary is the case when it comes to young talent development or popular sport. KITRIS is a pioneer in the digitalization of traditional sports. Using the example of tennis, Christian will show how digitalization in tennis works and what new options arise for target group marketing.

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Olivier Guyaz

CEO, IKISPORT

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Olivier Guyaz

Topic: Blockchain and cryptomoney: a revolution in Sports investments.
Starting with bitcoin mining farms at the raise of the blockchain technology, Olivier has become a serial blockchain entrepreneur leading projects in watch industry, jewellery, mobility and sport. Being a former athlete, Olivier applied his versatile expertise in sport and technology creating IKISPORT - a solution for federations, clubs and athletes. He will give overview of the Blockchain Technology, New digital opportunities created by the blockchain and IKISPORT innovations in the sports industry.

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Tatyana Zheltomirskaya

Strategic marketing director, Dinaline group

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Tatyana Zheltomirskaya

Topic: The main trends in the development of eSports in the world and Ukraine, target audience and sources of income.
During 20 years of marketing experience her main professional focus was a strategic marketing. She graduated from CIM and taught there for many years. Tatiana was one of the founders and led the research company Touchpoll for many years. Afterwards, Tatiana headed the marketing departments at Nemiroff, Alfabank and VTB bank. Last 2 years she has spent working in eSports industry, leading the direction of Strategic Marketing and Partnerships in StarLadder, which is one of the leading international platforms among organizers of eSports tournaments

DISCUSSION BOARD “eSPORTS AND UKRAINE ON THE WORLD MARKETING MAP”
Участники
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Pavel Cherepin

Author of TV format "Cyber ​​Heroes", world rally vice-champion

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Pavel Cherepin

Moderator of the discussion panel “eSports and Ukraine on the world marketing map”.

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Vitaly v1lat Volochay

eSport commentator

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Vitaly v1lat Volochay

eSports commentator # 1 in Eastern Europe, 500,000 followers on social networks, resident of Maincast studio.

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Vadim Vorobev

Development Director of the Maincast studio

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Vadim Vorobev

More than 300,000,000 eSports broadcasts for the Russian-speaking audience in 2018.

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Yevgeny Zolotarev

CEO Na’Vi, a top global e-sport club

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Yevgeny Zolotarev

CEO of Na'Vi, the world's leading cyber sports club, 4 million followers in social networks.

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Alexander simple Kostylev

Best Counter Strike: GO player in the world, 2017-2018

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Alexander simple Kostylev

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Ivan Danishevsky

President of "Esports Ukraine", founder of ESCharts.com, creator of the tournament platform GG.ua

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Ivan Danishevsky

Founder of ESCharts.com - the largest analytical agency about cybersport streaming events. The agency has offices in New York, Shanghai and Kiev. Ivan is the President of "Esports Ukraine" - Ukrainian Federation of Electronic Sports. The creator of the tournament platform GG.ua. In 2018 nearly a thousand different eSports events were held on Dota 2, CSGO, League of Legends, FIFA, HON etc.

CHARITY IN SPORTS
Участники
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Wladimir Klitschko

Founder of Klitschko Foundation

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Wladimir Klitschko

Topic: Call Management in Sports, Business and Charity

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Mikhail Pimenov

Founder and CEO of Pepelatz Production, co-founder of the public organization “Invictus Games Ukraine”

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Mikhail Pimenov

Topic: Serving a higher purpose through sports! How the Invictus games elevated the image of the city of Toronto in the eyes of the Canadian public.

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Alina Nosenko

Director of Klitschko Foundation

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Alina Nosenko

Topic: How sports and education change society.
During her presentation, Alina will tell the participants of the conference about the activities of the Klitschko Foundation, and talk about sports and educational projects for young people. Afterwords she will share cases on how the fund works with a socially responsible business, what young athletes need and how a business can work with them with the help of charitable foundations.

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Vadim Misyura

Representative of TM Parimatch in Ukraine

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Vadim Misyura

Topic: Can a business be a driver of sports development?

GALA DINNER AND POKER TOURNAMENT "POKER MATCH"*

* By prior registration when buying a ticket

Check in

GOLF TOURNAMENT*

Golf workshop by Denis Ryabtsev, representative of the PGA in Ukraine

* By prior registration when buying a ticket

Check in

SHOOTING TOURNAMENT*

* By prior registration when buying a ticket

Check in

POKER TOURNAMENT "POKER MATCH"*

* By prior registration when buying a ticket

Check in

Location

Country Club Equides
Club for family holidays 15 km away from the center of Kiev

Screenshot_1 5 4 Screenshot_3 Screenshot_33 Карта клуба

Partners

Main themes

Key trends in the development of sports marketing in the world

Building a sports brand: a review of successful cases

Prospects for the development of sports marketing in Ukraine

New media and digital sports marketing tools

How to improve the effectiveness of the sponsorship program

E-sport and Ukraine on the world marketing map

Sports and charity

Media partners

partner
partner

Art exhibition

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Sky Art foundation – is an organization that supports
a new generation of Ukrainian artists. Sky Art will make a creative space for Sport and Inspiration in which will be presented:

  • the exhibition of artworks by young Ukrainian artists: Yuri Koval, Yuri Musatov, Sasha Korban on sports topic
  • presentation of the intellectual game “PictoricBox. Sport Edition”, created by a group of artists “Pictoric”
  • Presentation of Mural social club project: integration of sports in the urban environment

Do you want to contact us?

CLICK HERE

Download conference program

CLICK HERE

Contacts

Stephane Gurov, General Producer of SMC
+33 6 50 66 19 76
stephane.gurov@topfivemanagement.net

Oleg Strelnikov, Executive Director of SMC
+ 38 067 236 5030
ostrelnikov@gmail.com

Ирина Брыкова, Partner Manager
+ 38 067 799 03 83
brykova.Iryna@gmail.com

Pavel Cherepin, eSport
+ 38 091 938 11 19
pavel.cherepin@heroesgroup.online

Наталья Рубиш, СМИ координатор
+380 93 540 6696
n.rubysh@o2pr.com.ua